White Rock, BC December 13, 1999 (ICB TOLL FREE NEWS)
travelbyus.com Ltd. is pleased to announce that it has
completed the
acquisition of the 800-i-TRAVEL Cooperative Marketing
Program
from E & F Associates of Corona del Mar, California. The
purchase price was 350,000 common shares, worth $1,648,500
(as of December 13, shares were trading for 4.71.)
The 800-i-TRAVEL Cooperative Marketing Program system
utilizes a sophisticated telephone switching technology that
will
route customers' calls to its closest appropriate member
travel agency or to the Company's call centers.
travelbyus.com intends to immediately make the 800-i-TRAVEL
phone number available to its 1,000-plus travel agency
distribution system through International Tours' agencies,
which collectively grossed over $3 billion in 1998. As it is
rolled out,
the Company expects the 800-i-TRAVEL Cooperative Marketing
Program phone number to increase the amount of member
travel agencies to 5,000.
Mr. Bill Kerby, CEO and Vice Chairman of travelbyus.com,
said, ``800-i-TRAVEL is arguably the most memorable phone
number in the travel industry. The difference between
800-i-TRAVEL and all of the other '800' travel related phone
numbers is
that 800-i-TRAVEL invites people to call about any and all
travel related planning rather than just for price or
specific
destination.''
Mr. Kerby added, ``We will use this phone number in all our
advertising, all the 'Travel Magazine' television shows and
throughout our website, http://www.travelbyus.com. The phone
number, 800-i-TRAVEL, will get the consumers' attention
while developing brand awareness.''
travelbyus.com is an Internet-based travel company that is
integrating carefully selected traditional travel companies
to gain a
significant competitive advantage on the Web.
|