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CFDynamics

EBates

Boca Raton, FL August 16, 1999 (ICB TOLL FREE NEWS) When the owners of Sal's Restaurant & Pizzeria in Boca Raton, Florida, began planning their expansion some two years ago, they became one of the first members of the 1-888 NEED A PIZZA network of independent pizza makers.

They knew they had to take care of a crucial issue: make sure they had a marketing plan with a lasting effect. "We knew we needed one, but we didn't have the slightest idea how to get it. Then I received a phone call from 1-888-NEED-A-PIZZZA, and I recognized the opportunity." said Vito Giordano, General Manager.

"1-888-NEED-A-PIZZA is the first vanity toll free used for pizza deliveries, and its members enjoy the fact that they receive more calls from their respective delivery areas than before for the same advertising dollars spent," said Thomas Delor of 1-888-NEED-A-PIZZA. "Each member has an exclusive area and by adding the vanity toll free number to their current advertisement, they get more calls and establish a name recognition at the same time. If the business has a good location, a banner with the vanity toll free number can do miracles."

"What I liked was the fact that 1-888-NEED-A-PIZZA was almost impossible to forget and I thought that people would dial a number they knew by heart from my delivery area," added Frank Pito, President. "So after some initial hesitation, we added 'our' 1-888-NEED-A-PIZZA to our pizza boxes and flyers, and we generated an additional $300,000.00 per year, just for having done that."

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