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Delray Beach, FL August 14, 1998 (ICB TOLL FREE
NEWS) Travel Services International, Inc., dba The Travel
Company (Nasdaq: TRVL - news), a leading specialized distributor of leisure
travel services, announced today that it has signed definitive agreements to
acquire 1-800-CRUISES, Inc. and Jubilee Enterprises, Inc., dba The Travel
Department, affiliated entities located in Boca Raton, Fla. The purchase
consideration will be paid in cash and shares of common stock of the
Company. The acquisitions are expected to close during August.
Among the assets to be acquired in these
acquisitions are the toll-free telephone numbers 1-800-CRUISES, itself valued by
Joseph Vittoria, Chairman and CEO of The Travel Company, at
7-figures, and 1-800-CRUISING and the www.1-800-CRUISES.com
web-site address. In addition, the entities operate a small
cruise reservation call center.
Mr. Vittoria stated: ``This acquisition has great
strategic value to us as we begin to develop our new brand name, The Travel
Company, in the cruise reservations market. The 1-800-CRUISES telephone
number is quickly recognized, easy to remember and can be used in a
variety of media. We will use this number as a key part of our new
national marketing strategy in the cruise segment which we expect to launch this
fall.''
The Travel Company is a leading specialized
distributor of cruise vacations, domestic and international airline tickets and
European auto rentals, and a leading provider of electronic hotel reservation
services. The Company provides travel agents and travelers a unique
combination of specialized expertise, the ability to compare options from
multiple travel providers and competitive prices. The Company currently operates
in four segments -- cruise, airline, European auto rentals and hotel
reservation services.
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